Thomas D. Zweifel is the creator of the Global Leader Pyramid, a turn-key technology that speeds up your results through people power.

Dr. Zweifel’s clients have built annual profits of $9+ billion by leveraging his tools and strategies.



Hi, I’m Thomas Zweifel.*

*) Pronounced like “Eiffel Tower.” Zweifel means “Doubt” in German, so in case you’re in doubt about what “Doubting Thomas” can do for you: Already Descartes said, “Dubito, ergo cogito, ergo sum": I doubt, therefore I think, therefore I am." Doubting is the foundation for being. And in today’s VUCA World (Volatility, Uncertainty, Complexity and Ambiguity)—in short, in the messy minefield of the 21st century—doubting and questioning are essential to innovation and change.

I always love the “About Me” page on websites like this because they’re written in the third person. Even though they’re typically written by the site owner.

So after Thomas Zweifel tried several times to sound cooler than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like a letter to a friend.

Which … in many ways, it is.

Anyway – what do you want to know?

After 38 years living in Paris, Berlin, Mumbai, London, San Francisco and then 21 years in New York City, I now live in Zurich (hopefully for good) with my wife Gabrielle, our two daughters Tina and Hannah—and our dog Motek (Hebrew for “Sweetie”).

I guess that’s not the info you’re looking for.

You’re probably wondering, Is This Guy Worth My Time and Attention?

For many readers, my answer is NO.


I CANNOT offer you a quick fix.

For some reason, people think that if stuff is on the Internet, it must be quick.  

I get it. I used to think myself that transformation happens in an instant.  

I hate to tell you, but it doesn’t. 

Yes, you can have a flash of insight in a split second.  

But I cannot help you get rich (or powerful, or wise) quick. It will not happen by itself. 

If you’re looking for a shortcut, I’m not your guy. If you’re looking for the easy way, I’m not your guy.  

It’s work.  

Michael Jordan was once asked, What was the source of his success? How did he become a champion and a superstar? 

He shot back: It’s “the extra shots at night.” 

It’s the work you do when nobody is watching. The quiet practice. The extra training at night. The perfectionism. The keeping your word when you don’t feel like it. The doing it because you said you would. 

The kind of achievement I am talking about took me years to build.  

And it wasn’t easy money. 

I do have consistent revenue coming in every day. Often on auto-pilot. But it took lots of “blood, sweat and tears,” as Winston Churchill once put it, to get where I am today. 

And it still takes work to keep it all running. 

So if you’re not prepared to commit to roughly ten times more effort than you’re expecting, I’m not your guy. 

If you plan to use this stuff to dominate people, then I don’t want to help you.

It’s like with fire, or the Internet: You could use this toolbox to build, or to destroy. If you’re planning to use it to destroy, I’m not interested.

These tools are neutral. They don't care whether you use them to build up an international weapons-smuggling network or a for-benefit corporation that adds value and helps millions of people.

Yes, you can get results by manipulating or controlling people, by managing or commanding them. In the short term.

But in the longer term, it's costly. There was a key difference, my Jim Collins found in his study Good to Great, between short-term and lasting success.

Jim found the same pattern in every company that failed to sustain success:

"a spectacular rise under a tyrannical disciplinarian, followed by an equally spectacular decline when the disciplinarian stepped away, leaving behind no enduring culture of discipline."

A typical example was Rubbermaid under Stanley Gault, who was accused of being a tyrant and quipped in response, "Yes, but I'm a sincere tyrant."

The result: Rubbermaid rose dramatically under Gault—it beat the market 3.6 to 1—but after he left, it lost 59 percent of its value relative to the market, before being bought out by Newell.

But isn't controlling people necessary? Isn't it the only thing that really works when the rubber meets the road?

Yes, in the short term. But if you rely on that, you don't have leaders around you. All you have is objects used for your strategy. People that you must keep policing to squeeze results out of them.

It won't last. It's unsustainable. And it's a waste of time. If you want to waste time, go see a movie. It's more fun.

If you’re not willing to honor your word and walk your talk,

I don’t want to work with you.

It’s important you understand what I’m telling you. I can help you. I just won’t. I’m capable of it, but I refuse to do it.


Because when I hear someone say, “I’ll do it later” or “maybe” or “We’ll see” or “I’ll do my best,” what I’m hearing is in fact, “I’m not gonna do what it takes.” And that translates into, “I don’t want to do the work.”

Look, leadership is hard work. It’s messy. It’s chaotic. Actually I don’t even recommend it.

Yes, once it’s all up and running, it can be just like you imagined: tremendous power and impact. Passive revenue and money coming in while you sleep. Freedom to be yourself and do what you love.

But that takes hard work to build and it takes hard work to maintain.

You’re Still Here? Good.

Here’s what you can expect from me.

  • Actionable strategies and tactics you can use right now to boost your power, your financial freedom and your peace of mind. For free … and usually followed by:
  • Blatant sales pitches.

Wait—can you believe I just told you flat out that you’ll receive blatant sales pitches from me?

Well, why wouldn’t I tell you? I’m not apologetic about it. I have always done business this way: give people valuable stuff for free. Something valuable that boosts their power, their freedom, their peace of mind. For free. And then offer them a paid contract.

The key was and is always: Give people more than you ask for. If I’m about to ask someone for $50,000, I want to first provide a value-add of $100,000.

Maybe it’s just the way I’m wired. Swiss people don’t like to owe anything to anyone ;-)

Seriously, that has always been my principle—give more than you want. And it has worked really well.

So I’ll try to sell you something and I won’t be subtle about it.

But my sales pitch is always preceded by valuable strategies and/or tactics you can use immediately. And those are free.

The idea is, you’ll say, “Man, this free stuff really helped me. I think I’ll try the paid stuff.”

Pretty simple, right?

I call it the old “Demonstrate-You-Can- Help-Them-By-Actually-Helping-Them” trick.

Works like a charm.

But you still might be wondering …

How Do I Know If Your Stuff Is Any Good?

Well, the smartest thing to do is to just get some of my free materials.

If you like it, you’ll probably like my trainings.
And if you don’t like it, you won’t.

But I think I’m supposed to do the whole “self-aggrandizing biography” thing now, so here goes:

The story of my life is circuitous, to say the least (see graph above). Today, looking back, I call it (a bit euphemistically) Strategy-In-Action.

I used to be a powerless victim of circumstances and toxic bosses. Several bosses “forced” me to work 24/6.

A few were downright abusive. They called it “coaching” when in fact they were using force, yelling at me or dressing me down or “cutting me down to size."

One of them ordered me to spend a major birthday not celebrating with my family, but alone, in a hotel room in a non-descript suburb, 10,000 km away from my loved ones.

I was a worker bee in the hamster wheel (sorry for the mixed metaphors).

I was financially enslaved, making $35,000 a year after renegotiating my salary.

And I was anxiety-ridden: No matter how much I did, it was never enough. I was chronically afraid of being thrown out or excommunicated.

Here is the story of how I freed myself.

I came up with a mantra: “I will always do what I love. And I will always get paid for what I do.”

And I never compromised on that mantra.

That gave me power, by putting me in charge. It gave me freedom because I had choice. And it gave me peace of mind through focus and decisiveness.

Eventually, I partnered with 45 CEOs and CXOs and helped them produce $9b in annual profits.

I helped a major Swiss bank to save $200m—while maintaining morale and building a culture of high-performance communication and coaching.

Here’s What I Will Help You With, Specifically




I told you that my tools, like the Global Leader Pyramid®, boost your power, financial freedom and peace of mind.

These are not just slogans—I mean every word. Let me tell you why.

POWER. I don’t mean the type of power that keeps people down. I mean the speed from idea to results—the ability to pull for the best from people and having people go beyond themselves.

For example, I partnered with 40 Fortune 500 companies, government and UN agencies, the US Military Academy at West Point, even a soccer club. And they got 40X ROI from working with me.

Today I sit on several boards, for example Paramount Business Jets, the World Executive of Keren Hayesod and the Board of Governors of JAFI.

I’ve been featured on ABC, Bloomberg, CNN, NY1 and SRF, plus the Economist Intelligence Unit, Fast Company and the Financial Times.

I’ve taught over 2,500 students to lead effectively. One of them hit Inc. magazine’s list of 500 fastest-growing companies. Others became CEOs or members of parliament (two of them are now crown princes of their small kingdoms).

I’ve touched 50,000+ readers through my books.

I’ve worked with several presidents, a prime minister and three Nobel laureates. I can pick up the phone and talk to the president of the 8th most powerful country in the world.

FINANCIAL FREEDOM. I don’t mean opulence or wasteful or conspicuous consumption.

It’s not about the big houses or fancy cars—and of course Swiss watches (although we do have those too).

It’s about the small things. Being there for the kids. Doing what we love. Doing what we want to, not what we need to.

It’s about the kind of freedom where you’re no longer enslaved by money. Where you can use your money to finance and fulfill whatever your dreams are.

For example, it now takes me 1 day a week to make the money it used to take me 5 days a week (no, really 6) to make just a few years ago.

I make a mid-5-figure passive revenue every month, which frankly blows my mind.

As an investor, I can afford putting a high 6-figure amount in a startup I believe in, and in cryptos I don’t always believe in.

I serve as a board member in several companies and nonprofits to make a difference and give back.

PEACE OF MIND. I don’t mean just the absence of stress or anxiety.

I mean being in a state of peace, balance, and serenity—without drugs or meds.

A sense of having made it. A sense of having arrived.

For example, I can use 4 days a week to focus on my family and friends, sports (badminton, swimming, skitours) and well-being, my longevity (if possible, I’d love living long enough to see my daughters’ grandchildren one day) and making a difference and paying it forward.

I am profoundly grateful for all I have been able to achieve and receive, for all my mentors who helped me along the way, and for the tools I learned that made me who I am today.

Because it wasn’t always like this.

Here’s My First Sales Pitch To You:

Go to my home page and watch some of the videos and/or read some articles on my site.

If you like them, sign up for some of my free trainings.

If they help you, consider buying my stuff when I make you an offer.

Pretty simple, right?

Thanks for reading this. Let’s get to work.

Thomas D. Zweifel

Dr. Thomas D. Zweifel

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